Sweet looking player

Could this be Denon's forthcoming Blu-ray Disc player, or is it just a marketing/design mock-up? Almost certainly, it's the latter. But the Coroflot industrial design website has posted photos of a BD player (the DVD-HD8910) and a new 7.1 media center/receiver as well (the AVR-HD8910). The text indicates that the receiver comes equipped with a 2TB built-in hard drive (!) and a direct connection to the iTunes music store. And both are... well, darned funky looking. Here's a gander...